Curious Cryptid Hoodie

This brief required the creation a new line of merch to compliment an already established streaming brand. The concept included playing on the generally inquisitive nature of the streamer due to their ADHD, and frequent reference to various creatures from folklore within their community.

The resulting design was kept clean and simple, with a motif that referenced the ears and antlers of the 'jackalope / woplertinger' from their avatar which was then featured on the sleeve. The hoodie also featured a date in roman numerals on the opposite sleeve which referred to the date of the merch launch.